Modern Heritage Hospitality Design by Emran Al Sham

Location

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Year

2026

Area

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Project Overview

This project presents an innovative model for a luxury hospitality "booth" design, where the concept is inspired by nature. A "tree trunk" serves as the central pillar of the space, supporting a halo of light and lush greenery that offers visitors a sense of comfort and relaxation, as if in a vibrant oasis. The design reflects a perfect balance between the use of natural elements and modern geometric lines. Royal blue was chosen for the service counters, featuring "fluted panels" combined with the "Amrak Ya Beek" logo in golden "neon" lighting, highlighting the brand identity in a modern and attractive style. Additionally, the back walls are cleverly utilized through a repetitive "arched" design that serves as elegant display shelves for products, adding architectural depth and a classical aesthetic with a renewed spirit. The design integrates mobile hospitality elements, featuring a "coffee cart" with an elegant classic design, accompanied by rustic wooden chairs and warm red textiles to enhance the interaction experience with the audience. This design is not merely a display area; it is an integrated environment that reflects a philosophy of sophistication and attention to detail, making it an unforgettable visual destination in any exhibition or commercial space.

The project was conceived as a dialogue between the client's aspirations and the inherent character of the space. Every material, finish, and proportion was considered in relation to the whole — resulting in an environment that feels both resolved and deeply personal.

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